Read this post from Steve Schale if you want to understand Florida elections

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Steve Schale has written a must-read post for anyone who wants to understand the ins and outs of Florida’s many media markets, and the real reason Mitt Romney is probably unstoppable in the Sunshine State… A clip:

First thing, when looking at the GOP primary electorate, not surprisingly, Tampa is king.  Roughly 26 percent of the GOP vote in the 2008 Presidential preference primary was from the Tampa media market.  Interestingly (at least to this Democrat), the largest GOP county in the market is Pinellas, home to just over 6% of the likely statewide GOP primary vote, which makes that one county bigger than the entire Pensacola media market.  It also means that if the primary turnout is similar to 2008, more GOPers will vote in Pinellas than in the Iowa caucuses.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.