If you haven’t heard the news yet, Rearden Killion Communications, the marketing minds behind trusted Bay area brands like The Mahaffey Theater, BellaBrava, Kahwa Coffee Roasters, Square 1 Burgers and the Saturday Morning Market, has changed its company title to RKC.me as a nod to its evolving creative approach.
The name “RKC.me” reflects the agency’s grasp on emerging technologies as well as its understanding of both tradtional and non-traditional creative communications. The ability to adapt social media and internet-based PR with offline, “old-school” marketing has positioned RKC.me as a leader in modern advertising.
For example, to kick off The Mahaffey’s renaissance in 2011, RKC.me designed a napkin with a QR code that led curious restaurant and bar goers to a newly-launched website (also designed by RKC.me) days and weeks before the Grand Opening Weekend.
To further Kahwa Coffee Roaster’s hold on the regional market, RKC.me pushed a catchy promotion that involved dancing sign-wavers, television spots, t-shirts and a ground team that invited non-Kahwa drinkers to try a free drink. Simultaneously, online advertising reinforced the promotion’s message while building social media audiences.
More recently, RKC.me developed the innovative “Do You #BellaBrava?” campaign that encourages BellaBrava restaurant patrons to tweet, share, review and post photos of their dining experience using the branded hashtag. The content is then repackaged into television commercials, trolley billboard ads and social media posts that stir interactive conversations about the brand.