Rick Perry, unconventional web candidate

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This is a really surprising aspect of Rick Perry’s campaign, via TechPresident:

In the 2010 Republican primary for Texas governor, Rick Perry’s campaign spent not one dime on direct mail or yard signs, and instead plowed its money into highly targeted online advertising, marketing and social networking to try to convert website visitors into volunteers. And the gamble worked–of the roughly 300,000 votes he got in winning the primary, about 50,000 were probably from his online network of home precinct captains. His online campaign director, Ryan Gravatt (who jocularly refers to himself as a “reformed newspaper reporter,” shared all the details with PdF Network members on an hour-long conference call in May 2010. Read Nick Judd’s recap here, or you can download the whole call here.

Gravatt is working on Perry’s newly announced presidential campaign with the title of online strategist, focusing in online outreach, social media monitoring and organizing volunteer efforts.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.