Rick Perry’s endorsement all about perceptions

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Nate Silver doesn’t think Rick Perry’s endorsement of Newt Gingrich in the Republican presidential primary will give Gingrich a direct boost, but that’s not to say it doesn’t help advance the emerging “Newt-mentum” narrative.

“Among these voters, second-place support was about evenly divided among three candidates: Mr. Gingrich was listed by 22 percent of Mr. Perry’s supporters as their second choice, but Rick Santorum and Mitt Romney were each listed as the second choice by 20 percent of Mr. Perry’s voters… And some of the ground that Mr. Gingrich has gained there since Monday night’s debate has come at Mr. Perry’s expense, so the voters who were most amenable to switching to Mr. Gingrich may already have done so… Instead, the main way this may aid Mr. Gingrich is by generating a strong headline for his campaign and entrenching the sense among the news media that he has the momentum in the race. That could be helpful to Mr. Gingrich given the complex story lines of the past few days.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.