Ridiculous: A Tennessee firm will brand Enterprise Florida

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A Tennessee market research and branding firm is defining the image of Enterprise Florida Inc., the state’s economic development organization, reports Mark Holan of the Tampa Bay Business Journal.

Nashville-based North Star Destination Strategies will “uncover Florida’s business brand” and “express the identity we want the world to see as it pertains to business,”Melissa Medley, chief marketing officer for Enterprise Florida, wrote in an Oct. 12 email.

Tampa’s ChappellRoberts and two other Florida firms were passed over for the six-figure branding contract.

… Stuart Doyle, spokesman for Enterprise Florida, said the organization posted a notice about the contract on its website and contacted 27 agencies.

He said eight Florida firms applied for the contract, with four selected among five finalists. They were ChappellRoberts; Acropolis Advertising (now part of Evok Advertising) in Orlando; Brunet-Garcia Advertising Inc. in Jacksonville; and On Ideas Inc. in Jacksonville.

“We did consider Florida companies,” Doyle said. “We had to look at the needs and hire who we thought can best fulfill that. Because the scope was so large, we hired two companies.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.