RNC calls for sweeping reforms to party

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The Republican National Committee “released an audacious set of recommendations on Monday aimed at revitalizing the party following the drubbing suffered by GOP candidates last November, calling for sweeping changes to the party’s infrastructure, outreach and nominating process to contend for the White House in 2016.”

“There’s no one reason we lost,’ [chairman Reince] Priebus plans to say [in remarks at the National Press Club]. ‘Our message was weak; our ground game was insufficient; we weren’t inclusive; we were behind in both data and digital; our primary and debate process needed improvement. … So, there’s no one solution: There’s a long list of them.'”

Noteworthy are the recommendations in the “Media Buying and Placement” section: “Continued audience fragmentation means media plans must incorporate increasingly diverse mixes of broadcast television, cable television, Hispanic advertising, sports programming, radio, Internet advertising, social media, mobile, and other emerging media such as online television viewing and radio listening. … The one-spot-fits-all model used by Republican presidential campaigns since the Reagan era is no longer enough. … The Obama media research and buying staff was 5 to 15 times larger than the Romney staff. New online media require much more active staff and daily tweaking than traditional media. … The RNC and the Party campaign committees should explore relationships with providers of syndicated media and consumer research (e.g., Nielsen, Scarborough, Arbitron, MRI, Simmons, Comscore, Rentrak, CMAG, Delta, Polaris).”

The Wall Street Journal calls it a “scathing self-analysis” that “describes the party as ideologically ossified, unable to speak to a wider electorate and increasingly seen as representing the rich and the old.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.