Romney readies blitz for Florida Hispanics

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McKay Coppins: “The effort will include a dramatic increase in Spanish-language ad spending, an aggressive bilingual mail program geared toward early voter turnout, and an ambitious ground game led by 13 full-time field staffers dedicated solely to courting Hispanics — more, the aide claimed, than ‘any other Republican presidential campaign in history.’ The stakes are high: Swings of a few percentage points among Hispanic voters in Florida, as in other crucial states, could easily swing the election.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.