The Florida Department of Veterans’ Affairs has selected Ron Sachs Communications to rebrand the 23-year-old state agency and help it better reach the state’s more than 1.6 million veterans through a comprehensive outreach campaign.
“We want our state’s veterans to know we are the premier point of entry to access earned services, benefits and support,” said Mike Prendergast, executive director of the Florida Department of Veterans’ Affairs. “This multi-media initiative will boost our ability to locate and support our veterans, their families and survivors. We are redefining not only our look but our principles, thereby repositioning the department to better achieve our mission of advocating with purpose and passion for Florida’s veterans.”
As part of the rebranding and outreach effort, Ron Sachs Communications is helping FDVA reframe and communicate its mission, vision and values through a new logo, website, mobile application, public service announcement and radio spot, social media campaign and development of print materials.
“Branding is a core strength of our firm,” said Chief Operating Officer Michelle Ubben. “It is a great privilege and professional challenge to be able to apply our skills to help the department better reach and serve Florida veterans, who have sacrificed so much for all of us.”
A focus of the outreach strategy will be to better position the department to reach Vietnam veterans, Florida’s largest veteran demographic; women veterans, who number more than 140,000; and younger, returning veterans, since more than 231,000 veterans of Operations Iraqi Freedom and Enduring Freedom call Florida home.
The new outreach campaign is scheduled to be launched statewide in early September.