Ron Sachs, Florida elected officials and key opinion leaders help reveal the mystery of Florida's holiday fruitcake

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One of the most often asked questions during the holidays is: “What do you do with a fruitcake?” When Ron Sachs, president and CEO of Ron Sachs Communications, received a fruitcake this year the answer was simple. In the season of giving he chose to give the fruitcake to someone else.

Quick to express his “gratitude” to the gift-giver but even quicker to find somewhere to unload the unwanted “delicacy,” Sachs decided to spread the holiday cheer and re-gift the cake to Governor Rick Scott. Unbeknownst to Sachs, this simple act initiated a chain reaction of re-gifting that carried the fruitcake around the Capitol and downtown Tallahassee.
As the fruitcake passed through the hands of some of Florida’s most influential movers and shakers, not once was it welcomed with open arms or open mouths. The rebuffed baked good quickly made the unhappy rounds of Florida Cabinet members, legislative and private-sector leaders, political party poobahs, even media members. The fruitcake’s final destination proves that sometimes things are just meant to be.
Watch the fruitcake’s full journey at or on YouTube starring some of Florida’s insiders and key opinion leaders.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.