Sachs Media Group wins Silver Award for non-profit PR work

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Public relations news publisher Bulldog Reporter recognized Florida-based Sachs Media Group with its 2014 Silver Award as the best PR agency for not-for-profits organizations.

The award distinguishes Sachs Media Group, one of the state’s leading public relations firms, as in the top two firms in the country for excellence in nonprofit public relations services.

“We are proud of our long history of providing diverse groups of nonprofits with smart, strong and strategic public relations services that help them succeed,” said CEO Ron Sachs. “This is among the most-satisfying work we do every day of every year.”

From television programming and social/digital campaigns to culture-changing community relations programs, Sachs’ work with not-for-profit organizations helped increase public awareness of issues such as childhood sexual abuse, child abuse reporting, donations of clothing and household items, and increased volunteerism among high school students, charitable giving and learning about Florida’s rich, diverse history.

“Our work for not-for-profit organizations is about selling ideas or behaviors rather than products,” said Sachs Chief Operating Officer Michelle Ubben. “We use all the same communication tools, from social media to video to earned media, but for a different outcome.”

Among Sachs’ campaigns for not-for-profit organizations singled out by Bulldog Reporter:

  • Lauren’s Kids foundation and its mission to end childhood sexual abuse
  • Media campaign for the Florida League of Cities, called “History Happened Here.”
  • A statewide television special and companion PSA series called Viva Florida 500, celebrating the anniversary of Juan Ponce de León’s arrival in Florida for the Friends of the Museums of Florida History, Inc.
  • Awareness of academic gains made during the 15 years since Florida adopted education reform for the Foundation for Excellence in Education.
  • Launch the “Sign Me Up Miami” Campaign to help the Miami Beach Community Health Centersupport its outreach and enrollment coordinators and encourage Miami residents to come to the Center for free help enrolling in an Affordable Care Act health care plan.
  • Create the Best and Brightest Awards in partnership with World Class Schools to recognize high school students who excel in categories, such as journalism, public speaking and music.
  • Help the United Way of the Big Bend close a gap in fundraising with a campaign theme that depicted “Apathy” running against the United Way in public service announcements and live events.
  • Generate national media coverage for the Florida High School Athletic Association(FHSAA)in such prominent outlets as ESPN, Sports Illustrated, CBS Sports and the Washington Post for its efforts to rein in the use of performance-enhancing drugs by high school athletes.
  • Support Bridges of America, Florida’s oldest program of substance abuse treatment, transition and work release, as it fended off a threat to close two of its programs.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.