Scottworld memo marks 100 days to election while new poll shows Scott leading Crist by 5

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With less than 100 days until Election Day, Florida campaigns begin shifting  into high gear as November 4 approaches.

Those in Scottworld have started the final stretch on a high note, bolstered by a new poll giving them every reason to cheer.

A joint memo released last weekend from Rick Scott Campaign Manager Melissa Sellers and Deputy Campaign Manager Tim Saler, published in the Miami Herald, marks the latest milestone by checking off all the ways they have “outpaced, outworked, and outmatched” Democrat Charlie Crist in “every measurable way.”

“Make no mistake – no one works harder than Rick Scott,” they write. “And that is exactly why he is poised to win a second term in office and keep Florida growing.”

The biggest gains for Scott, they say, is fundraising, advertising — which seems to go hand-in-hand with fundraising — and the campaign’s aggressive field program.

Scott’s closely aligned electioneering committee “Let’s Get to Work,” combined with the Republican Party of Florida, have raised $84 million since Jan. 1, 2013. In the second quarter of 2014 alone, they took in $14.7 million.

However, Sellers and Saler are convinced the battle is not just against Crist; with a nearly religious devotion, they proclaim Scott is running against the “Obama machine, the trial lawyers, and every other liberal special interest” that looks to “takeover” Florida.

As an example, the campaign has opened 49 offices across Florida so far, with thousands of volunteers who have “already knocked on over 350,000 targeted doors.”

The memo repeats the oft-boasted statistic comparing Scott’s effort to date to the 2012 presidential campaign, where Republicans did not meet the door-knocking goal until after Labor Day.

Crist’s field program, thus far, is “amusingly small,” they say.

As for advertising, the numbers for both Let’s Get to Work and the Republican Party of Florida are encouraging. Scottworld has invested more than $18 million in early advertising, including $1.4 million on Spanish-language ads.

The ad blitz has been calculated from to start to hit Crist at his most vulnerable — focusing on how, as governor, he mismanaged Florida’s economy and budget.

And it seems to be paying off.

In the latest New York Times/CBS/YouGov poll, Matt Dixon notes that Scott has now taken a five-point lead against Crist by 48-43 percent margin.

This lead is the greatest Scott has seen in any round of public — non-internal — polling. The torrent of ad buys is seemingly helping Scott cut down his past deficit, even though the public polling continues to fall within the margin of error.

Last week, a Quinnipiac University poll put Crist up 45-40 percent, with a margin dropping the lead to 39-37 percent, which is within the margin of error.

The internet-only poll, however, leaves several experts skeptical of the accuracy, even though online polling is a growing trend.

Regardless, the lead will has given many in Scottworld reason to cheer, leading the celebratory memo.

Phil Ammann is a St. Petersburg-based journalist and blogger. With more than three decades of writing, editing and management experience, Phil produced material for both print and online, in addition to founding HRNewsDaily.com. His broad range includes covering news, local government and culture reviews for Patch.com, technical articles and profiles for BetterRVing Magazine and advice columns for a metaphysical website, among others. Phil has served as a contributor and production manager for SaintPetersBlog since 2013. He lives in St. Pete with his wife, visual artist Margaret Juul and can be reached at phil@floridapolitics.com and on Twitter @PhilAmmann.