Senate reverses support for Enterprise Florida’s ‘tie’

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The Senate withdrew its support for a branding campaign by Enterprise Florida that has drawn criticism from some in the state.

As legislators continued to negotiate how much funding to give Enterprise Florida, the state’s public-private economic development organization, today the Senate scratched a $1.5 million line it backed all weekend for the organization, the News Service of Florida Reports.

This comes after the House said Sunday it would not approve funding for the organization’s new branding campaign, which some have called sexist.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.