Sharknado drew more tweets than Game of Thrones’ ‘Red Wedding’ episode

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A 90 minute campy Syfy channel movie that climaxes with a duel between a man with a chainsaw and a flying shark was a social media hit on a quiet summer night. There were more than 604,000 tweets about the irresistible Sharknado from 8 p.m. to 3 a.m. on Thursday, according to social media analytics firm Fizziology.

The Syfy film, which starred Tara Reid, Ian Ziering and Cassie Scerbo, premiered at 9 p.m. … HBO’s widely discussed Game of Thrones ‘Red Wedding’ episode drew 241,000 tweets … Twitter itself also contextualized the outsized response to the sharks-meet-tornados B-movie … The microblogging platform’s official data account posted a chart showing a peak of more than 5,000 tweets a minute were referencing Sharknado at 10:58 p.m. 

Also, Bloomberg Businessweek’s Joshua Green reports on Sharknado’s amazing political power: The “sudden breakout of bipartisanship was entirely unexpected. The catalyst was … the cultural phenomenon of Sharknado, the Syfy channel’s terrible/awesome B-movie about a gigantic tornado that sucks up millions of ferocious sharks from the Pacific Ocean and rains them down on a terrified Los Angeles.

… Even before the movie started, … it was generating unusual Twitter buzz. That traffic exploded as the Sharknado got going, oddly finding its most passionate audience among political types of both parties, who had a weird kind of moment as the movie progressed. Call it ‘B-movie bipartisanship.’

… I asked a Republican ad buyer-Will Feltus, the senior vice president of research at National Media-if he had any demographic information on Syfy’s audience. … [The] audience [for the Syfy basic-cable channel] is almost perfectly bipartisan.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.