So far, 2012’s political ads are being targeted at news junkies

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The AP notes that presidential campaign ads are “mostly jammed around local newscasts and current affairs shows… At this stage in the campaign, both Republicans and Democrats are focusing the bulk of their advertising on selling their campaign message to a select group of people — those who pay close attention to the news, seek to stay informed and influence those around them.”

“To be sure, both sides dramatically will expand their advertising in the coming months. They’ll try to target their messages to older people by running TV ads during daytime programming, and to young voters by focusing on late-night shows. But for now, their target is those who tend to set the agenda in communities, as well as the most prized voters.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.