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St. Petersburg Chamber says out with the old and in with a new identity

in The Bay and the 'Burg/Top Headlines by

The St. Petersburg Chamber of Commerce has spent part of this year answering the question “who are we”?

Now that members have an answer, they’re seeking a way to broadcast that to the world. They’ve decided to do it by holding a contest for a new logo that embodies the new brand identity. The winner gets $10,000 cash.

“We want our logo and graphic elements to reflect the transformation our organization and city have gone through over these past few years, and the possibilities ahead,” Chamber CEO Chris Steinocher said. “We like to think many are pleasantly surprised when getting involved with this chamber and learning we don’t have a stereotypical business-as-usual mindset here.”

St. Petersburg Chamber LogoThe competition is open to chamber members, and individuals/agencies who live or work in St. Pete.

“We think this is the ‘St. Pete’ way to do this — we have such striking and diverse talent here, and such joyful creators, we want to give everybody a crack at this major endeavor,” Steinocher said.

The chamber has dedicated a webpage to the competition, which was launched Tuesday. The organization has also come up with a brand identity competition brief that sets out the rules and explains what they’re looking for.

To begin, the new logo must be relevant and “should reflect and emphasize the unique sense of place and identity of St. Petersburg vs. the more ubiquitous term ‘chamber.’ … The new chamber visual identity should convey that the chamber is a vibrant, impactful and forward-looking organization. It should counter misperceptions and stereotypes that chambers of commerce are formal, stuffy or outdated.”

It should also be meaningful: “The new chamber logo and color palette should have specific meaning and connection to the chamber brand.”

And, it should be sustainable: “The new chamber brand identity should be appealing and flexible for today as well as the future, knowing that technology and the mission of the Chamber will continue to advance.”

If you’re looking for some adjectives to describe the new chamber brand, here are some: joyful creators, optimistic, unconventional, approachable and curious. The chamber is not “business as usual.”

The chamber will hold two information sessions for designers interested in the contest. The first is scheduled for 5 p.m. to 5:30 p.m. Aug. 10. The second, 12:30 p.m. to 1 p.m. Aug. 15. Both are at the chamber, 100 Second Ave. N, #150.

Submissions are due by 5 p.m. Oct. 3. Finalists and final submissions will be due in November. The winner will be announced at the chamber’s annual meeting in January.

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