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St. Petersburg Times looking for a ‘cheap’ name for its new online feature

in The Bay and the 'Burg by

At a meeting with the Executive Editor of the Tampa Tribune, during a discussion of traditional media integrating new technologies into their business model, I remarked, casually at the time, but now I think it oh-so-seriously, that the people who understand online news media the least are newspapers.

Today’s case in point, The St. Petersburg Times is asking readers for names for a new Facebook page linked to its (how boring) “Things To Do” section and two of the three choices use the word “cheap,” while the other one implies there’s nothing to do except during the weekend.

There’s “Ridiculously cheap, outrageously fun in Tampa Bay” or “Spend the weekend, not your money in Tampa Bay”
or “So cheap, so fun in Tampa Bay.”

I vote for just ridiculous, because  that’s the only way to describe the Times‘ latest online effort. Every ‘thing to do’ is not necessarily cheap. Cheap is for perfume.  Certainly, not everything the Times will list as something to do can be described as cheap.  And certainly, I don’t need a directory of flea markets and early bird specials.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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