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Protest over $125 million Lottery contract ‘dismissed’

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A bid protest filed over a Florida Lottery advertising contract worth $125 million has been “dismissed,” a spokeswoman said Monday. Lottery communications director Connie Barnes, in response to an inquiry from FloridaPolitics.com, said the “dispute has been dismissed.” She did not offer further details, including when and why. Barnes did not immediately respond to a request for more information. “The Lottery is looking forward to finalizing the contract and moving forward with PP+K,” she said, referring to the winning bidder, a Tampa-based advertising agency. St. John & Partners, a…

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William Steiger: Don’t block my ads! Just improve advertising experience

in Apolitical/Top Headlines by

The American Marketing Association identified “interactive ad-blocking programs” for electronic devices, including cell phones, as one of the most important strategic issues for marketers in 2016. Advertising is a key component in the marketing mix of businesses, and the inability to reach users through advertising will change the marketing strategy of all businesses. This is bad for business and bad for consumers. In the spirit of full and open disclosure, I was an advertising salesperson, manager and vice president of…

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Super Bowl ads go for the safety

in Apolitical/Top Headlines by

Talking animals, celebrity cameos and crowd-pleasing rock songs: This year’s Super Bowl advertisers are sticking to the classics in their efforts to win over Big Game viewers on Sunday. Skittles will showcase Steven Tyler‘s high range on “Dream On,” Budweiser is enlisting Helen Mirren to chide drunk drivers, and Audi will have an astronaut drive its luxury R8 sports car to the tune of David Bowie‘s “Starman,” to note just a few of the ads that have garnered pre-game buzz.…

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‘Super PAC’ supporting Jeb Bush attempts to crowdfund Super Bowl ad

in 2017/Top Headlines by

The super PAC supporting GOP hopeful Jeb Bush is asking donors to pitch in to fund a Super Bowl advertisement. On Friday, the New York Times reported Mike Murphy, the head or Right to Rise, urged donors in an email to contribute online to air an advertisement supporting Bush in New England during the Super Bowl. 
The Super Bowl is Feb. 7, two days before New Hampshire’s primary on Feb. 9. According to the New York Times, the email to…

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Will 2016 spell the end of TV as king of political advertising?

in 2017/Top Headlines by

As the presidential primary season begins, so does a previously unthinkable notion: This year could spell the end of television as the dominant media for political campaigns. The paradox of 2016, as Rick Hampson of USA TODAY notes, is this: Despite unparalleled political spending on TV ads, there is equally unprecedented doubt over whether they have much impact. The concerns revolve around the surprising campaign of Donald Trump, who remains the Republican front-runner despite spending little money on advertising. In…

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CFO Jeff Atwater reminds consumers to plan before braving Black Friday crowds

in Apolitical/Top Headlines by

The days after Thanksgiving have become the top shopping weekend of the year for many retailers and the National Retail Federation expects more than 135 million Americans will shop retail deals over the holiday weekend. While Black Friday deals may be enticing, Florida Chief Financial Officer Jeff Atwater and the Department of Financial Services say shoppers need to make a plan and a budget before braving the crowds. Most financial planners say shoppers should spend no more than 1.5 percent…

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What does Jeb Bush get for $20 million in TV ad buys? Not much.

in 2017/Top Headlines by

Jeb Bush and his supporters have spent more than twice that of any other candidate or outside group on TV ads in the 2016 presidential race. And what does the former Florida governor get for nearly $20 million, asks Mark Murray of NBC News. Apparently, not much. Bush’s poll numbers are currently languishing in the single digits both nationally and in the early primary states. Right to Rise, the pro-Bush super PAC, has made $19.5 million in ad spending for…

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