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American Marketing Association

William Steiger: Don’t block my ads! Just improve advertising experience

in Apolitical/Top Headlines by

The American Marketing Association identified “interactive ad-blocking programs” for electronic devices, including cell phones, as one of the most important strategic issues for marketers in 2016. Advertising is a key component in the marketing mix of businesses, and the inability to reach users through advertising will change the marketing strategy of all businesses. This is bad for business and bad for consumers. In the spirit of full and open disclosure, I was an advertising salesperson, manager and vice president of…

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