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Bacardi

New US-Cuba ties fuel bitter Havana Club rum trademark fight

in Apolitical/Top Headlines by

With his tuxedo loosened and her dress slightly askew, the couple unwinding with cocktails in a new U.S. ad for Bacardi’s Havana Club evokes the openness and decadence of pre-revolution Cuba that many exiles have longed for. By contrast, an online gallery of portraits of employees at the distillery in Cuba of a rival brand of Havana Club jointly run by Pernod Ricard and the Cuban government shows Cubans proud to show the craft and heritage their country offers now,…

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Bacardi protests renewal of Cuba’s rum trademark in the US

in Statewide/Top Headlines by

Bacardi wants to know more about a recent U.S. government decision allowing Cuba to sell its Havana Club rum in America when the U.S. trade embargo ends. Last month, the U.S. renewed the Havana Club trademark for state-owned Cubaexport. Bacardi and Cubaexport have tangled in court for nearly 20 years over the trademark. Bacardi has been selling its own brand of Havana Club rum, distilled in Puerto Rico, here since the 1990s. Cubaexport owns the trademark in the rest of…

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