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belief in digital

Report: Marco Rubio boosted by early underdog status and belief in digital

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Must-read article from ClickZ: “When this campaign began we did not have the institutional advantages from being supported by the party, which forced us to be far more proactive and willing to invest in our own infrastructure development,” said Targeted Victory Partner Zac Moffatt. “As such, it caused the campaign to develop on an accelerated schedule.” “Last summer, all the Republican Party infrastructure in place in the state would have been going to Charlie Crist. We had to do digital…

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