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brand naming agreements

Beer advertising bill cleared for House floor

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A House bill that would have allowed “advertising” by beer companies in the state’s theme parks on Monday morphed into a measure that specifically allows “brand naming agreements.” What “brand naming agreements” are, however, isn’t defined in the bill (HB 423). “I’ll bet you your definition and my definition are two different things,” sponsor Mike La Rosa told the Commerce Committee, which eventually cleared the bill for the full House on a 17-9 vote after no debate. “My intent is…

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