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With political advertising, digital may be growing, but television remains king

in 2017/Top Headlines by

Digital ads may be the hot new thing in political campaigns, but traditional television still reigns as the king of advertising, as it has for more than a half-century. Media advisory firm Borrell Associates estimates that candidates and outside groups will spend nearly $1.1 billion in 2016 on digital advertising, a seven-fold jump from $162 million spent in 2012. Nevertheless, TV remains the dominant platform to reach the widest possible audience of voters, writes Patrick O’Connor of The Wall Street Journal.…

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