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	<title>Chris Pirillo &#8211; SaintPetersBlog</title>
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		<title>Disney unveils Star Wars toys amid marketing blitz</title>
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		<pubDate>Fri, 04 Sep 2015 13:54:28 +0000</pubDate>
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		<category><![CDATA[Top Headlines]]></category>
		<category><![CDATA[Chewbacca]]></category>
		<category><![CDATA[Chris Pirillo]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Force]]></category>
		<category><![CDATA[Hasbro Inc.]]></category>
		<category><![CDATA[Lucasfilm]]></category>
		<category><![CDATA[Sphero]]></category>
		<category><![CDATA[Star Wars]]></category>
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					<description><![CDATA[The release of the new Star Wars movie may still be months off, but Disney is unleashing its full marketing &#8220;Force&#8221; behind the launch of hundreds of toys and other items related to the film. The massive marketing blitz, which Disney has named &#8220;Force Friday,&#8221; spans all kinds of media and included an 18-hour global &#8220;unboxing&#8221; streamed live on YouTube. Meanwhile, major toy retailers planned to be open and hold special events when the toys first became available just after&#8230;]]></description>
		
		
		
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