Kevin Cate: How Publix lost the power of Powerball
The whole world watched and waited to learn the names of the winners of the $1.5-billion Powerball jackpot last month. Any news, and a lot of non-news speculation, was breaking news. Then we learned something. Publix in Melbourne Beach, Florida, sold one of the winning tickets. It was rewarded $100,000, but, it lost a lot more than that. While the media gobbled up the sliver of news, and millions of disappointed players moved on with their lives, Publix ignored the…