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clickbait

Kevin Cate: How Publix lost the power of Powerball

in Apolitical/Top Headlines by

The whole world watched and waited to learn the names of the winners of the $1.5-billion Powerball jackpot last month. Any news, and a lot of non-news speculation, was breaking news. Then we learned something. Publix in Melbourne Beach, Florida, sold one of the winning tickets. It was rewarded $100,000, but, it lost a lot more than that. While the media gobbled up the sliver of news, and millions of disappointed players moved on with their lives, Publix ignored the…

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From the Clickbait Files: The Shark Tank offers ‘one weird trick’ to lure audience

in Apolitical/Top Headlines by

In the online battle for hearts, minds (and clicks), there are two schools of thought. One is to provide solid, useful content that engages the targeted audience with news and information that the people want. Then there is the other camp, who leans on schlocky, ham-fisted attempts to lure viewers by any means possible – often employing the strategy popularly known as “clickbait.” Shark Tank, the current events blog from right-wing agitator Javier Manjarres, seems to embrace the idea of…

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