cookie-cutter design

I don’t know which cookie-cutter design firm baked this lump of crap up, but Scott Wagman’s first direct mail-piece arrived today. His campaign just thinks it’s so cute that voters actually recognize that blue-green spectrum logo, but they don’t. This piece is just atrocious. If a voter looks at this cover, especially an older, undecided voter, they will have absolutely no clue what this mail-piece is about. Silhouette? Why is this person hiding? As for the blue-green spectrum, NO ONE…

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