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Dan Barrow

Aggressive digital strategy made Matt Gaetz’s CD 1 primary victory look deceptively easy

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Matt Gaetz may have enjoyed an easy victory in Florida’s 1st Congressional District, beating State Sen. Greg Evers and others in the crowded Republican primary Tuesday night. But in reality, the double-digit win — 37-21 percent over second-place Evers — was far from simple. Much of Gaetz’s triumph came by way of an aggressive digital media effort, spearheaded by the Tallahassee-based Enwright Consulting Group. The way to win modern elections has changed; as such, a memo obtained by shows Enwright embraced the…

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