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Dana Shires

University of Florida celebrates 50 years of Gatorade

in Apolitical/Top Headlines by

The research question posed to University of Florida professor J. Robert Cade, M.D., and his research fellows in 1965 was a simple one: Why were so many Gator football players getting sick in the unrelenting Florida heat? “That question changed our lives,” Cade would later tell reporters, because the answer led him and his team to develop an innovative product that forever changed athletic performance, launched a new industry, helped people suffering from dehydration and sparked a legacy of innovation…

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