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Will 2016 spell the end of TV as king of political advertising?

in 2017/Top Headlines by

As the presidential primary season begins, so does a previously unthinkable notion: This year could spell the end of television as the dominant media for political campaigns. The paradox of 2016, as Rick Hampson of USA TODAY notes, is this: Despite unparalleled political spending on TV ads, there is equally unprecedented doubt over whether they have much impact. The concerns revolve around the surprising campaign of Donald Trump, who remains the Republican front-runner despite spending little money on advertising. In…

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With political advertising, digital may be growing, but television remains king

in 2017/Top Headlines by

Digital ads may be the hot new thing in political campaigns, but traditional television still reigns as the king of advertising, as it has for more than a half-century. Media advisory firm Borrell Associates estimates that candidates and outside groups will spend nearly $1.1 billion in 2016 on digital advertising, a seven-fold jump from $162 million spent in 2012. Nevertheless, TV remains the dominant platform to reach the widest possible audience of voters, writes Patrick O’Connor of The Wall Street Journal.…

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Tallahassee Democrat to charge for online content

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The newspaper that gave me my start — with an op-ed about saving the white ibis — the Tallahassee Democrat will begin charging for its online content. Patrick Dorsey & Bob Gabordi, the Publisher and Executive Editor of the only daily newspaper in the state capital, wrote that beginning July 1, they will be offering new “models” for readers to enjoy the paper.  For subscribers to the daily paper, nothing changes at Tallahassee.com. The new plan offers three models: Full-media…

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