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Email insights: As football season kicks off, Uber prepares for surge pricing

in Apolitical/Top Headlines by

Football season is kicking off this weekend, and Uber wants fans to be ready for a gridiron crush. In an email from the popular ride-sharing service, as more people celebrate their respective teams, demand for cars will likely rise significantly, setting off Uber’s dynamic pricing. Dynamic pricing – also called “surge pricing” – is Uber’s effort to maintain or improve service quality in neighborhoods with higher demand, measured roughly by waiting time for a car. Ideally, the Uber system anticipates…

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