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‘Big data’ questioned in wake of Donald Trump’s surprising victory

in 2017 by

For an American public that relies on data for everything from where to find the best taco to the likely victor in a baseball game, Election Day offered a jarring wake-up: The data was wrong. Donald Trump‘s stunning electoral win came despite prognosticators’ overwhelming insistence he would lose. And it has forced many to question not just political polling, but other facets of life that are being informed and directed by data. “If ‘big data’ is not that useful for…

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