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Carol Dover: Florida’s future depends on tourism

in Statewide/Top Headlines by

Marketing is a contest for people’s attention, and state tourism marketing is no different. However, the detrimental impacts of removing a powerful marketing mechanism mean a world of difference when your state budget revenue depends on your share of the market. The proposed bill spearheaded by the House Careers & Competition Subcommittee that eliminates VISIT FLORIDA will have severe and irreversible impacts on the state’s hospitality industry. We must protect the tourism industry, Florida’s top employer and chief economic driver,…

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