Florida re-ups tourism deal with London ballers
VISIT FLORIDA, the state’s tourism agency, says it’s continuing a sponsorship deal with a London soccer—er, football—team. The partnership with Fulham Football Club is entering its second year, according to an email sent Wednesday by Paul Phipps, the agency’s chief marketing officer. What’s the Florida connection? The club is owned by Shahid Khan, who also owns the Jacksonville Jaguars. “With the United Kingdom as one of Florida’s top overseas markets, the opportunity to engage with fans around two passions – travel and football – is…
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