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Analyzing the latest Gravis Marketing poll: Between half and a full shaker of salt

in 2017/Top Headlines by

The recently released Gravis Marketing poll of the Florida Presidential Preference Primaries and the U.S. Senate races is truly confounding. On one hand, it appears thorough and reasonably well-conceived. On the other, it has some very serious problems that all but make the poll useless and even misleading. The poll had large numbers of voters and was conducted using so-called “robo-calling” technology (also called “IVR technology”), which is not necessarily a bad thing, especially for simple test ballot questions. This…

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Personnel note: Greg Fournier joins Gravis Marketing

in Apolitical/Top Headlines by

Gregory Fournier recently joined the team at Gravis Marketing as director of campaign development. The Winter Park-based nonpartisan political market research company announced the addition of Fournier to its expanding group of political and marketing experts -– a move that founding partner and Gravis Marketing CEO Doug Kaplan believes will be of exceptional value to political campaign clients. “It’s an honor to bring a political veteran like Gregory Fournier into the Gravis Marketing family,” noted Kaplan, who lauched Gravis Marketing in 2010.…

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