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Seminole Tribe now fully controls Hard Rock brand

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hard rock

The Seminole Tribe of Florida has consolidated its control over the “Hard Rock” hotel and casino brand, buying out the remaining rights from the owner-operator of Las Vegas’ Hard Rock Hotel and Casino. The deal was announced Friday in a news release. The terms were not made public. The acquisition means “the Hard Rock brand has now been united for the first time in more than 35 years under one controlling ownership,” said Jim Allen, Hard Rock International’s chairman and Seminole Gaming CEO.…

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