IOC

IOC reprimands Egyptian who wouldn’t shake Israeli’s hand

Published on August 15, 2016 in Sports/Top Headlines by Associated Press

An Egyptian athlete who refused to shake his Israeli opponent’s hand after their judo bout has been reprimanded and sent home from the Rio Olympics, officials said Monday. The International Olympic Committee said Islam El Shehaby received a “severe reprimand” for his behavior following his first-round heavyweight bout loss to Or Sasson on Friday. When Sasson extended his hand, El Shehaby backed away and shook his head, injecting Middle Eastern politics into the Rio Olympics. The referee called the 34-year-old…

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In Olympic marketing, smaller brands find restrictions tough

Published on August 5, 2016 in Apolitical/Top Headlines by Associated Press

The Olympics are full of stories of underdogs triumphing against the odds for athletic glory. But in the case of Olympic marketing, smaller brands are finding it tough to prevail amid strict rules. Sponsors such as Visa, Samsung and Coca-Cola pay hundreds of millions of dollars to be associated with the Olympics. So the International Olympic Committee cracks down on non-sponsoring brands that reference the Olympics by name or use Olympic logos in tweets or advertisement. This extends to athletes…

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