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Kennedy School of Government

Dominating TV, Donald Trump a ratings draw

in 2017/Top Headlines by

Opinion polls are one thing, but Nielsen numbers speak more loudly to television executives: Republican presidential frontrunner Donald Trump‘s ability to pull in viewers makes him catnip for news programs and wins a level of coverage that feeds on itself. NBC’s “Meet the Press” had its biggest audience in more than a year for its Trump interview on Aug. 16, leading that show’s biggest competitors — ABC’s “This Week” and CBS’ “Face the Nation” — to feature phone interviews with…

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