Uber shows its LGBT Pride with in-app rainbow flag promotion
For the month of June, Uber is showing its Pride with a little bit of marketing, which has gone viral in the wake of the Supreme Court ruling on same-sex marriage. Each virtual Uber car icon shown in the popular ridesharing app has a small rainbow flag attached – the near-universal symbol of the LGBT movement. Although the promotion has been in effect for the past few weeks, the initiative took off since Friday’s 5-4 Supreme Court decision in Obergefell v.…
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