Olympic TV advertisers not getting bang for their bucks
Each morning, SaintPetersBlog readers will find a piece advising them of the top Olympic events on television for that day. Perhaps viewers from around the country need to check out the lineup as well. Over the first few days of Olympic coverage, ratings are not what they should be. In fact, they were down to 1992 levels until they began an upswing on Monday. Beginning with the mediocre opening ceremony on Friday, the Olympics were more than three ratings points…
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