Despite scrutiny Florida’s tourism agency paid out bonuses
Florida’s tourism marketing agency paid nearly $441,000 in employee bonuses this summer despite months of scrutiny from legislators over spending.
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Could Ken Lawson next be tapped to head VISIT FLORIDA?
Is Ken Lawson the right man to right the state’s beleaguered tourism agency? The smart money in Tallahassee now is betting on Gov. Rick Scott to move Lawson, his secretary of Business and Professional Regulation, to head VISIT FLORIDA, the state’s “official tourism marketing corporation.” As you’ll recall, Scott called on former CEO Will Seccombe to quit, continuing a bloodbath at the organization that saw two other top executives fired. That was from the fallout over how it handled a…
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The greatest ad I’ve ever seen
From Slate’s Ad Watch: In 1994, when the World Cup first arrived on American soil, Nike’s soccer division brought in $40 million in annual revenue. This year, the figure is $1.7 billion. Together with subsidiary label Umbro, Nike is now the No. 1 soccer brand on the planet. Which is astonishing, given that 1) it’s an American company, and Americans still aren’t fully on board with this frou-frou soccer stuff; 2) Adidas, its major rival in the category, had been synonymous with…
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The greatest ad I’ve ever seen
From Slate’s Ad Watch: In 1994, when the World Cup first arrived on American soil, Nike’s soccer division brought in $40 million in annual revenue. This year, the figure is $1.7 billion. Together with subsidiary label Umbro, Nike is now the No. 1 soccer brand on the planet. Which is astonishing, given that 1) it’s an American company, and Americans still aren’t fully on board with this frou-frou soccer stuff; 2) Adidas, its major rival in the category, had been synonymous with…
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