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Media Insight Project

Sharers rather than authors more important on social media

in Apolitical/Top Headlines by

The person who shares a news story on social media is more important than the story’s actual source in determining whether readers believe it, a study by the Media Insight Project has found. In a previous study, consumers said they paid greater heed to where the story originated. But the Media Insight Project, a collaboration between The Associated Press-NORC Center for Public Affairs Research and the American Press Institute, set up an experiment that found something different. News organizations are…

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