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Nielsen

Survey says Floridians feeling financial stress

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With many people worried about a lack of high-paying jobs, 60 percent of Floridians say they feel financial stress in their households, according to results of the 2017 USF-Nielsen Sunshine State Survey released this week by the University of South Florida.

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Blake Dowling: With ads, 2017 is an all-new animal

in Apolitical/Top Headlines by

Who remembers when beer commercials were awesome? What happened to Spuds McKenzie? This awesome Lone Star Beer ad really shines: Or the team of studs at Elsinore Brewery: And — last but not least – this Schlitz Malt Liquor ads that ruled the early 80s (which might have been the pinnacle). No one does it like the bull: For so long, TV was everything from a media buyer’s stand point — but then it all changed. When pushing a product,…

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Nielsen is demanding $800K property-tax refund from Pinellas County due to accounting error

in Local Courts/Top Headlines by

Global marketing research company Nielsen is demanding a refund of thousands in Pinellas County property taxes after the company discovered an accounting error. On March 10, the New York-based firm filed suit against Pinellas County Property Appraiser Mike Twitty, Tax Collector Charles Thomas and Leon Biegalski, who serves as executive director of the Florida Department of Revenue. Nielsen is asking for $800,000 returned from the $2-million paid in Pinellas County property taxes for the years 2013 and 2014 for its…

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Fox gets 16.9 million viewers for GOP debate

in 2017 by

The 16.9 million people who saw Fox News Channel’s coverage of the Republican presidential debate on Thursday have made it the fourth most-watched debate in a primary season ever. The Nielsen company said Friday that’s also the fourth most-watched Republican debate of the 2016 campaign cycle — a testament to the extraordinary interest these events have had for television viewers. The debate stages are getting less crowded, with the Detroit debate featuring Donald Trump, Ted Cruz, Marco Rubio and John…

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Floridians divided on expanding gambling, survey says

in Statewide/Top Headlines by

The latest Sunshine State Survey data show “a conflicted populace” on the question of expanding gambling in Florida, with roughly a third wanting Nevada-style casinos and another 20 percent wanting no gambling at all. More survey results released Monday included a question on gambling: “Do you believe the State of Florida should allow casino gambling only at Seminole Tribe facilities or allow Nevada-style casinos to be built, or allow no gambling at all?” Results show 34 percent favoring expansion to Nevada-style casinos, 33 percent…

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Dominating TV, Donald Trump a ratings draw

in 2017/Top Headlines by

Opinion polls are one thing, but Nielsen numbers speak more loudly to television executives: Republican presidential frontrunner Donald Trump‘s ability to pull in viewers makes him catnip for news programs and wins a level of coverage that feeds on itself. NBC’s “Meet the Press” had its biggest audience in more than a year for its Trump interview on Aug. 16, leading that show’s biggest competitors — ABC’s “This Week” and CBS’ “Face the Nation” — to feature phone interviews with…

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Hometown Democracy amendment in trouble

in Statewide by

Most Floridians support the “Hometown Democracy” constitutional amendment but not in high enough numbers to pass the measure this fall, according to the fourth annual Sunshine State survey. The survey, released Wednesday, found that 51 percent of residents were in favor of the amendment, which would require local voter approval on all land-use development plans. The proposal needs 60 percent approval statewide for it to pass. The Leadership Florida 2010 Sunshine State survey was conducted Feb. 5-17 by The Nielson…

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