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College athletes can’t unionize, but will soon market themselves

in Sports/Top Headlines by

Successful college football programs routinely fill 80,000- to 105,000-seat stadiums every Saturday in the fall. Basketball-crazy fans pack 17,000- to 20,000-seat arenas in the winter. Not that long ago, the income generated by football and basketball programs was almost the sole source of funding for non-revenue-producing programs. In 1984 the U.S. Supreme Court ruled the NCAA (a.k.a. “The Evil Empire”) had violated anti-trust laws by preventing schools from negotiating their own television deals. Financial windfalls soon followed. With the explosion…

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