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Florida’s new political ad law could drive dollars online

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A recently signed Florida law dealing with political ad disclosure could drive more online ad dollars from state and local candidates and other groups to Google, Facebook, and other Web ad sellers. While most states have yet to craft rules about disclosure of payment for search, display, or social network ads, Florida’s new rules allow political candidates to run all sorts of online ads without including a “paid for by” style disclaimer. “Political advertisers on the state and local level…

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Florida’s new political ad law could drive dollars online

in Statewide by

A recently signed Florida law dealing with political ad disclosure could drive more online ad dollars from state and local candidates and other groups to Google, Facebook, and other Web ad sellers. While most states have yet to craft rules about disclosure of payment for search, display, or social network ads, Florida’s new rules allow political candidates to run all sorts of online ads without including a “paid for by” style disclaimer. “Political advertisers on the state and local level…

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