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oppo research

Research firm launches service to sniff out embarrassing staffer tweets

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It’s beginning to look a lot like 2016. Signs are all around that the “silent primary” is well under way. Campaigns are busy assembling campaign teams, while prospective candidates Jeb Bush, Scott Walker, and Marco Rubio are only days from officially mounting White House runs. At the intersection of social media and politics, both candidates and staffers have become easy targets for aggressive oppo research. Adding to the problem is the growing pool of eligible staffers from a generation of individuals who spent their…

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Campaign staffers now targeted by oppos, no longer off limits

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On a Monday, Wisconsin Gov. Scott Walker’s PAC hired Liz Mair to guide social media and online communications. Within 48 hours, Mair resigned — a victim of past remarks that did not sit well in Iowa, an early primary state. In an age of detailed oppo research and attack politics, Mair provides a cautionary tale for presidential campaigns where targets are no longer candidates themselves, but also staffers. “The danger level has risen,” said Democratic campaign veteran Tad Devine to…

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