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Panhandle has a plan to improve its Spring Break image

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A raucous spring break that made some unwanted national headlines has officials on the Florida Panhandle looking to restore their community’s image. After a season that included a house party that dissolved into gunfire and a beach gathering that resulted in a videotaped sexual assault, Bay County is negotiating a contract for a new marketing strategy to boost public perception. County Manager Bob Majka said the potential deal with marketing executive Jerry Ray and attorney William Harrison could help undo…

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