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Produce

New “Fresh From Florida” ad campaign launches today

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Agriculture Commissioner Adam Putnam announced a new advertising campaign starting Monday that will feature Florida produce and seafood in recipes that are quick, easy and nutritious. A multimedia marketing campaign will include television commercials, digital spots, outdoor billboards and grocery cart advertising to promote the state’s “Fresh from Florida” brand. “Florida is blessed to produce some of the best fruits, vegetables and seafood in the world,” Putnam said in a statement. “This advertising campaign shows that there are so many…

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In the gilded world of Per Se’s kitchen

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You would think that in a lingering recession, the real urgency at Per Se would come from money matters, from the natural inclination of budget-conscious eaters to set aside their Visas for the moment and sate themselves on $13 Kung Pao chicken dinners instead of on a menu whose base cost is $275 a head. But in fact, the kitchen — 5,000 steel-and-tile square feet of it — is a lesson in the little-known field of gastro-economics: When it comes…

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