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Randy Couture

UFC sold for $4 billion, White stays on to run promotion

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The UFC has been sold for approximately $4 billion to a group led by Hollywood talent agency WME-IMG. UFC President Dana White confirmed the sale of the mixed martial arts promotional company in text messages to The Associated Press on Sunday night. WME co-CEO Ari Emanuel also announced the sale early Monday in an internal company email that included SNTV — a joint venture between The Associated Press and IMG. “We’ve been honored to have UFC and a number of its athletes as clients…

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