Valentine’s Day not as sweet for Florida retailers; spending expected to decrease

Valentine’s Day spending is expected to be a little less sweet this year, dipping for the first time in a decade, according to an annual consumer survey. Consumers plan to keep their budgets in check as they spend $10 less on gifts. Also, fewer people say they will celebrate the holiday this year. “The slight decrease in spending is understandable given the record-breaking pace Valentine’s Day spending had reached the previous ten years,” said Randy Miller, president and CEO of the…