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Roger Federer

The greatest ad I’ve ever seen

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From Slate’s Ad Watch: In 1994, when the World Cup first arrived on American soil, Nike’s soccer division brought in $40 million in annual revenue. This year, the figure is $1.7 billion. Together with subsidiary label Umbro, Nike is now the No. 1 soccer brand on the planet. Which is astonishing, given that 1) it’s an American company, and Americans still aren’t fully on board with this frou-frou soccer stuff; 2) Adidas, its major rival in the category, had been synonymous with…

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The greatest ad I’ve ever seen

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From Slate’s Ad Watch: In 1994, when the World Cup first arrived on American soil, Nike’s soccer division brought in $40 million in annual revenue. This year, the figure is $1.7 billion. Together with subsidiary label Umbro, Nike is now the No. 1 soccer brand on the planet. Which is astonishing, given that 1) it’s an American company, and Americans still aren’t fully on board with this frou-frou soccer stuff; 2) Adidas, its major rival in the category, had been synonymous with…

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Rafael Nadal downs Roger Federer in another 5-setter

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With the Super Bowl in town this weekend, I suspect I was far from being the only person up at 3:30 in the morning to watch a sporting event, but I may have been one of the only ones who was interested in tennis, not football. After you went to bed last night, Rafael Nadal held off Roger Federer in another five-set Grand Slam final, keeping Pete Sampras’ record of 14 major titles intact for now. – Nadal became the…

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